Stephen Duvall Catering & Events (Event Planning & Catering)
Charleston, SC |
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Overview |
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Kotori boosted website traffic for this event planning firm by 300% and gave its owner the flexibility to connect to his business with just a phone. |
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Challenge |
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Stephen Duvall Catering & Events came to Kotori with a diverse range of business issues: |
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- Outdated website. The business had little to no online presence.
- Paper. Event and employee scheduling was handled on paper only, which put staff at risk for miscommunication and inefficient management information.
- Manual processes that would benefit from automation, such as employee time tracking
- Lack of mobility. The owner had no way to access important information remotely.
- Lack of mobility. The owner had no way to access important information remotely.
- No loss prevention method for the company’s products and equipment.
- No disaster recovery plan or business continuity program.
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Solution |
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Kotori examined the company’s current processes and policies for day-to-day operations and then addressed these challenges from the ground up.
We built and configured a central server (with remote data backup) to house the company’s important information and altered daily processes to ensure that all new documents are added to this server, where they may be accessed by all employees. This change enabled staff to manage events and share resources more easily. We also set up mobility options for the owner, giving him access to company information through any computer with internet access, including his phone.
We reenergized their marketing efforts by redesigning the website to reflect the company’s marketing strategy; for example, we made the website their primary sales contact tool. We advised marketing personnel to review sales materials and the website side by side, to assure consistency (a powerful indicator of professionalism). Finally, we optimized the website for search engines such as Google and Yahoo, in order to increase web presence.
At the company’s physical location, we installed an online camera system to record any potential product loss – an effective loss deterrent. |
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Results |
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Kotori’s targeted adjustments increased web traffic by 300% in just 12 months. Operational efficiencies improved by 15%, and in the event of a major business disaster, we can recover full systems within 48 hours. The owner is now able to connect with his business from anywhere simply by using his phone. |
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